Page
Background: A color or a picture
to create the color and a texture.
Tables
and/or Layers: Tables are used to positively
position text and components which, otherwise, tend to move
around, based on the different browsers used by viewers. Layers
build, one on top of the other, with several components stacked
up to produce one visual effect.
Everything goes into tables or layers, and tables and layers go inside
of other tables and layers to create the desired effect and
position.
Logo: An image and/or words that visually tell the web surfer about
you, your product or service. When viewed over and over, it
produces an intellectual connection to you and your company.
Slogan: Text version of a logo. It can also support and enhance the
logo in one catchy phrase.
Page Banners: Positioned at the top and bottom
or sides of every page, containing important information for
the viewer. The consistent placement ensures the viewer can
always find this important info.
Top Page Banner: Logo, slogan, contact info,
customer login, page links.
Bottom Page Banner: Page links, copyright text,
symbol, year and name. Slogan, contact info, and webmaster’s
credit. The search engines use robots that crawl through websites,
looking for info to include in their search results. They
generally read the bottom of the home page, and so it’s
a good place to put key words, phrases, your name, or other
important search-related info.
Navigational Structure: The links that move viewers
through your site. Consistent, operational links are an absolute
necessity for any successful website. They can be on the sides,
top and bottom.
Graphics for Links (if desired): Buttons, bars,
backgrounds.
Graphics as Spacers/Dividers: Horizontal and vertical
lines, bullet points, checkmarks, boxes, backgrounds, Flash
movies, scrolling banners, animated pictures. One properly
built graphic can generate the same message as pages and pages
of text.
Personal Pictures: You, your facility, staff,
products, anything to personalize the site, so the viewer
can connect to you. If you don’t want your picture online,
choose commercial pictures which represent you.
|
