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According to Webster’s Dictionary,
research comes in two different formats: |
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1. Careful or
diligent search or investigation. This method locates
the existing available information and produces summaries
of what was found, using facts, figures and info. |
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2. Studious
inquiry or examination. This takes the existing information
and attempts to find new facts, theory, or solutions
that result in revised thinking and use of the information. |
Research
is purely a systematic search, or investigation, for knowledge
and truth. True research goes where it goes. It’s always best
to have an open mind prior to undertaking a research project.
| Research starts with questions
like: |
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What do you want to know? |
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Why do you need to know it? |
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How do you want to use the information? |
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What are your objectives and goals? |
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| The business world uses research in a multitude
of normal, everyday activities. From research: |
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Operating policies and procedures are developed. |
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Business and marketing plans define future
goals and actions. |
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Advertising and promotional campaigns are
set in motion. |
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Newsletters keep everyone informed and up-to-date. |
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| Pagosa Graphics Design, Inc. specializes
in targeted research based upon your particular needs
and your specific industry. We’re known for our exacting
and documented detail. Our research services include: |
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Legalities, Laws, and
Licensing |
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Industry and Product
Trends |
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Consumers and Buying
Trends |
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Competition and Competitors |
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Industry News and Current
Events |
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Personalized Website
Optimization and Cross-Linking Promotions |
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Other Specified Topics
upon Request |
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Writing
— it's only important if you want someone to read it.
And, if you put the effort into writing a piece, it makes
sense to do a good job of it.
Generally,
the purpose of writing is to record information and/or to
communicate a message, idea, or storyline.
There
are numerous writing styles, formats and rules, but the type
of job dictates which are used.
A
business or marketing plan would be an in-depth, professionally
written "book", containing a table of contents,
summary, history, current plans and actions, projected future
plans, graphs, charts, photos, and an appendix.
Online
promotions, personalized postings, and ads need to be looser
with the rules and be written as if they were being spoken
in general conversation. (See Write
A Website.)
Pagosa
Graphics Design, Inc. can write the entire document from your
raw materials, handouts and reports, as well as personal interviews
and our research. If you have your own written text,
we can give our recommendations for revisions that would strengthen
it.
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